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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Project Financing from EU Funds
Kovalčík, Martin ; Vymazal, Petr (referee) ; Heralecký, Tomáš (advisor)
Projects finance by funds of European Union deals about possibilities and assessment of investments to the projects which bring the benefit to public sector at the level regions, but also as whole for society. On this account can be financed from means of company of EU. The aim diploma thesis is finding factural prospectus in select sector and choose variants of realization. On the basis ascertained records these variants analyze and financially valorize. The thesis will be resolved reconstruction project memorable buildings in the city center Bohumín, thus create new spaces for public library facilities and training center for commercial and non-commercial nature.
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Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
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Legal and Economic Aspects of Cartel Agreements in the Czech Republic
Matějka, Martin ; Hrabincová, Dagmar (referee) ; Blažek, Jiří (advisor)
The thesis is dealing with Impact of Cartel agreement on individual subjects of Competition within the Scope of wider macroeconomic context. On the basis of predicted behavior at microeconomic level are outlined possible macroeconomic Impacts. Current practice in protecting Competition in the Czech Republic is delimited in the perspective of possible philosophy-political approaches emphasizing the legal framework. Competition protection is generally aimed at consumer welfare, which can be considered to be the primal target. Fundamental terms are defined on the basis of factual usage with the focus on the problematical questions in practice. In the practical part is briefly introduced proceedings course including possible remedies.
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Foreinger-Immigrant in the Bible and today: the study of relevant biblical concepts and their contextualization
ŠMÍD, Aleš
The thesis deals with the importance of the foreigner-immigrant and his position in the Bible and today. With the use of the Bible, standard dictionaries and biblical commentaries the goal is to explore the Old and New Testament texts and with the help of exegeses of the secondary authors identify, analyze and critically evaluate impacts of those relevant biblical texts related to the topic of illegal immigration that are a part of immigration discussions today. The aim of the theoretical part was to get acquainted with the appropriate domestic and foreign literature which from the Christian point of view deals with the problematics of the migration and illegal immigration in particular. The practical part consisted in a mutual comparison of various exegeses of relevant biblical texts, highlighting possible similarities and differences resulting from the exegeses and pointing out benefits for the immigration discussion today.
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Turkey's Influence in Kosovo and Albania since 2006
Rukiqi, Dorjeta ; Doboš, Bohumil (advisor) ; Riegl, Martin (referee)
Kosovo and Albania have developed relations with Turkey for many centuries, due to a shared history. These relations took another dimension in the 21st century with the entrance of President Erdogan into the political scene of Turkey. Personal relations were developing between the leader of Turkey with leaders in Kosovo and Albania. Moreover, in the field of economy, they have reached many agreements that impact the markets of Turkey, Albania and Kosovo. The shared past concluded to major similarities in culture between the countries. Due to Muslim societies, Turkey has also been utilizing religion as a tool to project soft power in Albania and Kosovo. In this study we take a closer look at Turkish influence in Albania and Kosovo in the political, economic, and cultural spheres. The study was conducted on a mixed methodology where ten semi-structured interviews with experts, professors and politicians were developed (five per each country) and a survey to include citizens' perceptions on the topic (867 persons responded to the survey, around 51% of respondents from Kosovo and 49% from Albania). This study concluded that Turkey's influence in Kosovo and Albania is not negative, except for rare cases of penetration in internal politics. Cultural similarities are seen to contribute to trade between...
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Cultural activitis in the City Domažlice
Macháčková, Tereza ; Pokorný, Jiří (advisor) ; Hnilica, Jiří (referee)
This written work deals with cultural activities of the inhabitants of the town Domažlice between the years 1880 - 1899. The used information is taken from the "Posel od Čerchova" newspaper. The aim of the work is to show particular cultural events as they were presented in the newspaper. The work is divided into three chapters. The first chapter is focused on the concept of culture. It explains the importance of the word culture and events that happened in the 19th century, especially in the second half of the 19th century. The middle part introduces us into the history of Domažlice in the 19th century. We want to create at least a minimal concept of the city development and of the form of the city. We describe the political and economic level of the city in the defined years. We include institutions which were there.The last part shows the cultural activities of the inhabitants the way they were presented in the local newspapers. We answer the question how people lived in a small town and what cultural life they had. We got some answers. The most common activity was the formation of clubs that allowed people to take part in some private or public social events like concerts, trips, lectures, debates etc. The membership brought certain benefits and a certain self-fulfilment. We learnt about the...
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